Chris Smith Design

Logo, branding, website, packaging

Kala is the Sanskrit word for art. I looked to early Indian civilizations and found inspiration in ancient coins. I developed a series of icons and a color palette for all of the varietals.

Logo, branding, website, packaging

Kala is the Sanskrit word for art. I looked to early Indian civilizations and found inspiration in ancient coins. I developed a series of icons and a color palette for all of the varietals.

I also designed a series of graphics for their website and social media.

Logo design, packaging, POS, social media, event promotions

Pickett’s Ginger Beer is the first all-natural, all-American craft ginger beer made with real ginger and available in 2 levels of spice.
The logo references an old picket fence and we developed a color-coded series of labels that reference European car tags

POS promotions, shelf talker and social media graphics

We designed a series of graphics with recipes and instructions for mixing.

I worked with FABFulton for 5 years developing a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street.

I worked with FABFulton to develop a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street

I worked with FABFulton to develop a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street.

• Social media graphics, direct mail and environmental graphics

I worked with FABFulton for 5 years developing a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street.

Each year I had a different layout, this design plays off of the fact that Fulton Street runs at an angle to the cross streets, so that there are a number of triangular parks where they put on events.

• Social media graphics, direct mail and environmental graphics

Logo and branding for an ndependent coffee roaster

Branding for creative agency. Logo design, direct mail and social media banners.

I art-directed the hero image and commissioned illustrator Andrew Wendel to do the final execution

The Brooklyn Ale House was always known as “The Dog Bar” so I took the owner’s dog Balto and made him into an icon. I worked with this bar for many years designing event flyers, apparel and promotional items.

The Brooklyn Ale House was always known as “The Dog Bar” so I took the owner’s dog Balto and made him into an icon. I worked with this bar for many years designing event flyers, apparel and promotional items.

Designs for the all female Shira Girl stage at Warped Tour 1014.
Logos, apparel, signage, graphics