Chris Smith Design

Annum is a treatment program focused on addressing drinking in the workplace. When I first met with them all they had was a logo, I quickly established a visual identity that put a face to their target audience.

• Developed a library of icons, infographics, and stock imagery
• Social media graphics • Sales presentations • Direct response materials • Business card and letterhead

Rubraca is Clovis Oncology’s ovarian cancer treatment. While at MdCentRx I was part of the team that developed digital sales aids and leave-behinds including iDetail, MVA, emails, management guides and patient profile guides.

At CDMi I was the Art lead for Victoza, Novo Nordisk’s once-daily non-insulin diabetes treatment, creating branded and unbranded integrated campaigns for consumers and HCPs

• Designed websites and email campaigns, adhering to best practices for desktop and mobile
• Collaborated with programmers to design an innovative website using a restrictive CMS platform
• Developed complex direct mail pieces, working closely with outside vendors for development

At CDMi I was the Art lead for Victoza, Novo Nordisk’s once-daily non-insulin diabetes treatment, creating branded and unbranded integrated campaigns for consumers and HCPs

• Designed websites and email campaigns, adhering to best practices for desktop and mobile
• Collaborated with programmers to design an innovative website using a restrictive CMS platform
• Developed complex direct mail pieces, working closely with outside vendors for development

Aimovig is Amgen/Novartis’ treatment for migraine sufferers

While I was at Havas-Gemini I Art-directed the patient support program which included tactics for both patient and HCPs, including direct mail, emails, educational brochures and a micro-site

• Designed tactics for HCPs, PowerPoint presentations, visual aids, infographics, banner ads, social media graphics and experiential graphics

At Havas-Gemini I designed event materials for Zilretta which is a treatment for chronic knee pain. Components included direct-mail, email, banners and event materials

While at Havas-Gemini I designed event materials for Flexion who develop treatments for arthritis sufferers. Components included direct-mail, email, banners and leave behinds.

While at Ogilvy, I designed patient and HCP tactics including journal ads, direct-mail, patient brochures, digital sales aids, emails, icons, infographics for the launch of Enhertu, AstraZeneca/Daichi-Sankyo’s breast cancer treatment.

While at CDMP, I was part of the team working on Reblozyl, Bristol Meyer Squibb’s treatment for MDS-related anemia. Designed logos, infographics, data visualizations, ad banners, digital and printed sales aids

I specialize in infographics and organizing lots of complex content.