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CHRIS SMITH DESIGN

Visual Solutions for a Dyslexic Society

Senior art director and visual artist with over 15 years experience creating visual marketing solutions for a broad span of clients with a focus on Pharmaceutical and Healthcare..

Specializing in relationship marketing, from designing integrated campaigns for product launches to producing pop-up experiences at community art spaces.

HEALTHCARE AND PHARMACEUTICAL
Digital sales sales aids, emails, ad banners, and social media

Annum

Annum is a treatment program focused on addressing drinking in the workplace. When I first met with them all they had was a logo, I quickly established a visual identity that put a face to their target audience.

• Developed a library of icons, infographics, and stock imagery
• Social media graphics • Sales presentations • Direct response materials • Business card and letterhead

Rubraca

Rubraca is Clovis Oncology’s ovarian cancer treatment. While at MdCentRx I was part of the team that developed digital sales aids and leave-behinds including iDetail, MVA, emails, management guides and patient profile guides.

Victoza - Branded

At CDMi I was the Art lead for Victoza, Novo Nordisk’s once-daily non-insulin diabetes treatment, creating branded and unbranded integrated campaigns for consumers and HCPs

• Designed websites and email campaigns, adhering to best practices for desktop and mobile
• Collaborated with programmers to design an innovative website using a restrictive CMS platform
• Developed complex direct mail pieces, working closely with outside vendors for development

Victoza - Unbranded

At CDMi I was the Art lead for Victoza, Novo Nordisk’s once-daily non-insulin diabetes treatment, creating branded and unbranded integrated campaigns for consumers and HCPs

Aimovig

Aimovig is Amgen/Novartis’ treatment for migraine sufferers

While I was at Havas-Gemini I Art-directed the patient support program which included tactics for both patient and HCPs, including direct mail, emails, educational brochures and a micro-site

• Designed tactics for HCPs, PowerPoint presentations, visual aids, infographics, banner ads, social media graphics and experiential graphics

Zilretta

At Havas-Gemini I designed event materials for Zilretta which is a treatment for chronic knee pain. Components included direct-mail, email, banners and event materials

Flexion

While at Havas-Gemini I designed event materials for Flexion who develop treatments for arthritis sufferers. Components included direct-mail, email, banners and leave behinds.

Enhertu

While at Ogilvy, I designed patient and HCP tactics including journal ads, direct-mail, patient brochures, digital sales aids, emails, icons, infographics for the launch of Enhertu, AstraZeneca/Daichi-Sankyo’s breast cancer treatment.

Reblozyl

While at CDMP, I was part of the team working on Reblozyl, Bristol Meyer Squibb’s treatment for MDS-related anemia. Designed logos, infographics, data visualizations, ad banners, digital and printed sales aids

Infographics

I specialize in infographics and organizing lots of complex content.

DIGITAL
Websites, ad banners, emails, sales aids, presentations and social media

CLIENT WORK
Working with independent brands in Brooklyn and beyond

I’ve maintained a creative studio in Brooklyn for over 15 years and have worked with a number of small businesses including start-ups, non-profits, vineyards, beverage brands and restaurants.

Working with such a diverse client list has sharpened my ability to understand the experiences, needs, and desires of an equally diverse selection of audiences.

Running my own studio taught me to manage all aspects of a project, from client pitches all the way through to final production. I’m highly organized and have a strong production background with expert-level knowledge of all print and digital production processes and can develop compelling, engaging concepts with a firm eye on budget constraints and schedules.

Kala Wines

Logo, branding, website, packaging

Kala is the Sanskrit word for art. I looked to early Indian civilizations and found inspiration in ancient coins. I developed a series of icons and a color palette for all of the varietals.

kala Wines

Logo, branding, website, packaging

Kala is the Sanskrit word for art. I looked to early Indian civilizations and found inspiration in ancient coins. I developed a series of icons and a color palette for all of the varietals.

I also designed a series of graphics for their website and social media.

Pickett's Ginger Beer

Logo design, packaging, POS, social media, event promotions

Pickett’s Ginger Beer is the first all-natural, all-American craft ginger beer made with real ginger and available in 2 levels of spice.
The logo references an old picket fence and we developed a color-coded series of labels that reference European car tags

Pickett's Ginger Beer

POS promotions, shelf talker and social media graphics

We designed a series of graphics with recipes and instructions for mixing.

FABFulton

I worked with FABFulton for 5 years developing a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street.

FABFulton Event Guide 2018

I worked with FABFulton to develop a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street

FABFulton 2017

I worked with FABFulton to develop a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street.

• Social media graphics, direct mail and environmental graphics

FabFulton 2014

I worked with FABFulton for 5 years developing a cohesive visual identity for series of events and public relations initiatives that bring awareness to the neighborhood around Fulton Street.

Each year I had a different layout, this design plays off of the fact that Fulton Street runs at an angle to the cross streets, so that there are a number of triangular parks where they put on events.

• Social media graphics, direct mail and environmental graphics

Lil Jumbo Coffee

Logo and branding for an ndependent coffee roaster

Idea Czar

Branding for creative agency. Logo design, direct mail and social media banners.

I art-directed the hero image and commissioned illustrator Andrew Wendel to do the final execution

Brooklyn Ale House

The Brooklyn Ale House was always known as “The Dog Bar” so I took the owner’s dog Balto and made him into an icon. I worked with this bar for many years designing event flyers, apparel and promotional items.

Brooklyn Ale House

Shira Girl

Designs for the all female Shira Girl stage at Warped Tour 1014.
Logos, apparel, signage, graphics

“I had the pleasure of working with Chris at MRM and later on at JWT. He is my go-to guy because of his many talents. With Chris you get the entire package. Great design, production, illustration and typography. Chris is the kind of person I want on my team.”
”

— John Rand, Creative Services Director, Armory NY

Relationship Marketing

Connecting with the consumer

Charter Cable Cloud Campaign

Description of the Charter Cable Cloud Campaign

LOGOS & GRAPHICS
Working with emerging brands

I love designing custom logomarks and graphics.

“When we tasked Chris to come up with materials for our marketing, we needed a no-nonsense brand identity and Chris delivered. Organic brand loyalty and buzz followed the clear direction Chris help us set, especially in our core target launch area of Brooklyn.” ”

— John Henry, founder El Buho Mezcal

ART EVENTS

Murals, figure drawing, slotcars and more!

I’ve also enjoyed a rich career as an artist, curating and producing art shows and events in the Greenpoint area for over 20 years. I work with many local organizations such as GoGreen Brooklyn, Greenpoint Open Studios, Bushwick Open Studios and the Northside Alliance. For the past 10 years I’ve also been part of the Welling Court Mural project in Astoria and have hosted a figure drawing group for 8 years that has fostered numerous collaborations and shows. Most recently, my art has appeared on a number of television shows including Saturday Night Live, Unbreakable Kimmy Schmidt, Law & Order SVU and Elementary.

Please visit subtexture.com or on Instagram @subtexture_works to see my art.

The Artist in Action

Clockwise from top left: Live silkscreen activation for AOL, painting at the Welling Court Mural Project, Pier Pressure floor mural, GoGreen Earth Day.

Earth Day at GoGreen Brooklyn

I dressed up as Bob Ross and staged an interactive art event to celebrate women in the media, the arts and sciences.

We provided art and science themed stencils, spray paint and other art materials and invited people to work with us. Both children and adults got involved and made art to take home.

Welling Court Mural Project

For the past 10 years I’ve participated in this community-based mural project. It takes place in Astoria, Queens and features artists from around the world.

The wall is located at a t-bone intersection and I design a new site specific design each year and invite people to help me paint.

Welling Court Mural Project

For the past 10 years I’ve participated in this community-based mural project. It takes place in Astoria, Queens and features artists from around the world.

The wall is located at a t-bone intersection and I design a new site specific design each year and invite people to help me paint.

My art on television

My art has appeared on few TV shows including Saturday Night Live, Unbreakable Kimmy Schmidt, Law & Order SVU and Elementary.

Creators Club

I’ve been hosting a live figure drawing sessions (Drink n’ Draws) for the past 8 years. The collection of artists involved has grown and fostered numerous collaborations and shows. During early COVD we went online and did remote sessions.

Streeshadows installation

Art at St. Nicks, provided me with this location to do an installation in the basement of the old Greenpoint hospital. I take photos of the shadows cast by street signs and fences in Brooklyn and turn them into graphic shapes and prints.

Streetshadows hallway mural

Brooklyn Night Bazaar provided me with this space to make a mural. I make graphics inspired by photos I take of shadows cast by street signs and fences in Brooklyn.

Pier Pressure Mural

I was invited to to a floor mural at Pier 17 in Chelsea, we came up with a random design on the spot. Working with TFUK, SATOK and Danny Dynamic.

Slotcar Fury

Slotcar Fury is an interactive event where we set up vintage slot car racing tracks and present racing themed artwork, videos and live performances. We’ve done installations with custom lighting and furniture. The setup of each event is different, the tracks come together in an improvisational way, depending on the space available. I’ve hosted these events at fashion shows, art galleries and boutiques.

Slotcar Fury