Rubraca

Client: Clovis Oncology
Agency: MdCentRX
Role: Senior Art Director

Challenge:
Rubraca, an oral medication for ovarian and prostate cancer, required a comprehensive suite of marketing and sales materials to effectively communicate its benefits to healthcare professionals (HCPs) and patients. The challenge was to create visually compelling and informative assets that would support sales representatives, educate HCPs, and provide clarity to patients navigating their treatment journey.

Solution:
As Senior Art Director, I developed a range of high-impact materials tailored to different audiences:

• Infographics to distill complex oncology data into digestible, engaging visuals.

• Digital sales aids to empower representatives with interactive tools for HCP engagement.

• Banner ads to drive awareness and reinforce key messaging.

• Sales materials, including:

  • Emails for targeted communication with HCPs and sales teams.

  • Management guides to assist HCPs in navigating Rubraca’s clinical benefits and patient selection criteria.

  • Patient profile guides to help providers better understand treatment suitability for different cases.