Idea Czar - Branding and promotional campaign

Background
Ken Grobe, known as the "Idea Czar," is a copywriter renowned for his innovative approach to storytelling and branding. To enhance his professional identity and outreach, we developed a comprehensive branding and promotional campaign that included a distinctive logo, direct mail packages, ad banners, and promotional postcards.

Logo and Visual Identity
Drawing inspiration from Russian Constructivist art, we designed a logo that embodies authority and creativity. This style, characterized by bold geometry and striking typography, aligns with Ken's "Czar" persona, suggesting leadership and innovation. The logo's sharp angles and dynamic composition reflect the avant-garde aesthetics of the Constructivist movement.

Promotional Materials
• Direct Mail Package: We designed a multifunctional USB drive that also serves as a bottle opener. This practical yet unexpected item showcases Ken's creativity and provides recipients with a useful tool, increasing engagement.

• Ad Banners and Postcards: We developed digital ad banners and physical postcards featuring the Constructivist-inspired visuals. The bold colors and geometric patterns ensure brand consistency and capture attention across platforms.