Shira Girl - Warped Tour Stage promo

Shiragirl, led by Shira Yevin, is known for empowering female artists in the male-dominated music industry. Their Shiragirl Stage at the Vans Warped Tour spotlighted over 300 female-fronted bands, including Joan Jett, Katy Perry, and Paramore.

The goal was to craft a bold, cohesive visual identity that reflected Shiragirl's persona and the Warped Tour's high-energy vibe. Key elements included:

• Color Palette: Shiragirl’s signature pink and black.

• Graphics: Pill and skull-shaped motifs aligned with the tagline, "That’s How We Roll."

• Merchandise and Stage Design: T-shirts, posters, lanyards, and stage visuals enhanced brand visibility.

The striking visuals amplified the stage’s festival presence and built a strong community around it. Merchandise doubled as promotional tools and mementos, extending the brand’s impact.

By integrating signature colors and thematic elements, we created a unified, engaging brand experience that boosted audience connection and event impact.