Noble Oak Bourbon Winter Mule Gift Set

Overview:
Noble Oak Bourbon, known for its environmental commitment of planting a tree for every bottle sold, sought a holiday gift set that aligned with its sustainability values while delivering a premium experience.

Solution:
To reinforce the brand’s eco-friendly mission, we developed a cost-effective, sustainable packaging solution. The Winter Bourbon Mule Gift Set was housed in a natural recycled box with shredded paper as packing material and finished with a burlap ribbon wrap. Each set included:

• 750ml bottle of Noble Oak Bourbon

• Two 4oz cans of Fever-Tree Ginger Beer

• A recipe card for the Noble Oak Winter Mule cocktail

Results:
The packaging and product combination was well-received by consumers, emphasizing both sustainability and holiday gifting appeal. The set quickly sold out, demonstrating strong demand and effective brand positioning.