HAVAS Gemini

Agency: Havas Gemini
Role: Senior Art Director
I worked across a diverse range of tactics to create engaging, informative, and visually compelling materials:

Aimovig – Amgen/Novartis
For the launch of Aimovig, I developed a cohesive patient support program and HCP-facing materials to drive awareness and education:

• Designed patient-focused assets, including direct mail, emails, educational brochures, and a microsite to provide support and guidance.

• Created HCP and payer materials, such as PowerPoint presentations, visual aids, infographics, banner ads, social media graphics, and experiential graphics to enhance engagement at key touchpoints.

Zilretta – Flexion Therapeutics
For Zilretta, an extended-release therapy for knee pain, I designed key trade show and informational materials:

• Developed emails, direct mailers, and banners to communicate updates about code changes, billing, and reimbursement for HCPs and payers.

• Created a digital CVA (Coverage, Value, and Access tool) to streamline reimbursement and market access communications.

Additional Projects
Beyond Aimovig and Zilretta, I designed unbranded infographics for Novartis, Defitelio, and Jazz Pharmaceuticals, distilling complex medical information into clear, visually engaging formats for various audiences.