Victoza

Client: Novo Nordisk
Agency: CDMi
Role: Senior Art Director

Challenge:
Victoza, a once-daily noninsulin treatment for type-2 diabetes, required a comprehensive creative approach to engage both healthcare professionals (HCPs) and consumers. The challenge was to develop a cohesive suite of branded and unbranded materials that effectively communicated complex medical information while maintaining an engaging and accessible design.

Solution:
As the art lead for the Victoza brand, I worked on a range of integrated marketing materials to ensure clear, informative, and visually compelling storytelling. My contributions included:

• Designing branded materials that highlighted clinical data, mechanism of action (MOA), and patient testimonials. These assets provided HCPs with key talking points and educational resources on how to use the injector.

• Creating unbranded materials to educate patients about GLP-1 and the incretin effect, including brochures, engaging print pieces, and digital assets.

• Developing websites and email campaigns, ensuring best practices for desktop and mobile experiences while working within the constraints of a restrictive CMS platform.

• Collaborating with programmers to design an innovative website experience that adhered to compliance and accessibility standards.

• Producing complex direct mail pieces, working closely with outside vendors to ensure high-quality development and production.