FAB Alliance
As the Senior Art Director for the FAB Alliance, I developed a cohesive visual identity inspired by the angled layout of Fulton Street in the Ft. Greene section of Brooklyn. Over five years, I created targeted shopping guides, a direct mail awareness campaign with a rewards program, ad banners, social media graphics, and environmental signage for events.
Overview
The FAB Alliance is a non-profit organization that enhances the Fulton Street area in Brooklyn, supporting over 215 local businesses and 200 property owners. Their initiatives drive awareness, connect residents with small businesses, and activate public spaces with community-focused events.
Key Projects & Deliverables
Shopping Guides: Designed a series of guides tailored to different business sectors, making it easier for residents and visitors to discover local offerings.
Direct Mail Awareness Campaign: Created a targeted campaign featuring a rewards program that incentivized community engagement and business patronage.
Event Graphics: Designed banners, signage, and promotional materials for park events along Fulton Street, enhancing visibility and participation.
Digital Assets: Developed ad banners and social media graphics that extended FAB’s reach online while maintaining a strong brand presence.
Environmental Graphics: Designed public-facing materials, including posters and wayfinding elements, to enhance community spaces and support local businesses.
