I have worked with El Buho Mezcal since their launch 12 years ago, helping establish their brand presence through thoughtfully designed sales and promotional materials. For the initial launch, I created a range of assets, including ad banners, POS promotions, business cards, sell sheets, and an e-commerce website. The website featured an immersive photographic slideshow, taking visitors on a visual journey through the mezcal-making process, reinforcing the brand’s artisanal roots.

My collaboration with El Buho continues today, designing POS ads and promotional materials that keep the brand fresh and engaging. One standout project was a commemorative keychain celebrating the life of Flaco the Owl—a nod to the brand’s namesake (Buho means owl in Spanish) and its deep connection to tradition and storytelling.

“When we tasked Chris to come up with materials for our marketing, we needed a no-nonsense brand identity, and Chris delivered. Organic brand loyalty and buzz followed the clear direction Chris helped us set, especially in our core target launch area of Brooklyn.”
– John Henry, Founder, El Buho Mezcal