Lobster Joint

I worked with the Lobster Joint, a local lobster shack in Brooklyn, to develop a cohesive and engaging brand experience. My work encompassed the design of menus, a website, POS materials, promotional signage, and in-store branding, all crafted to reflect the restaurant’s casual, New England-style seafood vibe.

The design approach emphasized clean, nautical aesthetics with bold typography and a straightforward layout that made the menu easy to navigate. The website mirrored this simplicity, offering a seamless user experience with clear visuals and an inviting, no-frills presentation of the restaurant’s offerings.

For POS and promotional materials, I focused on reinforcing the brand’s laid-back, approachable identity while ensuring consistency across all customer touchpoints. From sidewalk signage to in-store menus, the branding created a welcoming, coastal-inspired atmosphere that resonated with seafood lovers in Brooklyn.