Tacos Lokos Logo and Menu

Logo & Branding:
The Tacos Lokos brand features a fun and edgy hand-drawn taco character illustrated by Jason Mitchell. The character is a lively anthropomorphic taco with bold, exaggerated features, bringing a street-style, graffiti-inspired aesthetic to the brand. The taco mascot sports sneakers, socks with a Mexican-inspired trim, and a red bandana blindfold with "TL4" (Tacos Lokos Forever) emblazoned across it, giving it a rebellious and playful personality.

Additionally, alternate versions of the taco character appear in different expressions—one friendly, another mischievous, and a third looking aggressive with sharp teeth, reinforcing the "Lokos" (crazy) theme. The artwork has a sketchy, hand-inked style that complements the shop’s bold, streetwise vibe.

Menu Design & Theme:
The Tacos Lokos menu is vibrant and full of personality, using bright reds, greens, and yellows to highlight the Texi-Cali breakfast taco offerings. The typography is dynamic, featuring a mix of bold, all-caps text with playful, hand-drawn elements.

The branding also embraces Mexican-American street culture, incorporating casual slang and humor throughout the menu, reinforcing the “swerved at night” late-night taco vibe. The use of phrases like "Big AF" and "Cholo Chips" adds an authentic, urban, and laid-back energy to the brand.

Overall Vibe:
Tacos Lokos is not just a taco shop; it's a culture—a mix of street art, late-night munchies, and bold flavors, all wrapped up in a uniquely illustrated and engaging visual identity. The brand's edgy but inviting energy makes it stand out in the competitive world of taco joints, capturing the essence of Texi-Cali flavors with a rebellious twist.