Royal Vermont Couch Co.
The Royal Vermont Couch Co. logo was designed to reflect the company’s unique product—a couch that transforms into a playtime castle for kids. The client provided an initial hand-drawn sketch, which served as the foundation for the design. To bring their vision to life, I drew inspiration from vintage Germanic beer cans and classic cartoon characters, blending nostalgic craftsmanship with playful whimsy.
Hand-drawn lettering maintains the organic, storybook-like charm of the original concept, while the character—developed in collaboration with Jason Mitchell—embodies both the ingenuity of builders and the adventurous spirit of young princes. The final design captures the company’s essence: a blend of functionality, creativity, and childhood imagination, turning everyday furniture into a magical play experience.
Character sketches by Jason Mitchell
Client’s original sketch
Vintage beer can and Robin Hood inspiration
Character inspiration