When I designed the branding for The Mark Bar in Greenpoint, Brooklyn, I wanted to capture its raw and authentic character. The logo was inspired by the natural ring left by a drink on the bar, reinforcing the relaxed, no-frills atmosphere that made the place a local favorite. I used bold, distressed typography in a mix of red, black, and white to create a gritty yet welcoming aesthetic that resonated with the neighborhood.

I carried this visual identity across coasters, signage, business cards, and menus, all incorporating the signature drink-ring motif. For event promotions, like happy hour specials and pool league nights, I designed playful, high-energy materials that maintained the bar’s laid-back, community-focused vibe. Whether it was the Hangover Cure Happy Hour or a casual night out, my goal was to create branding that felt like home to the regulars who made The Mark Bar what it was.